My daily inspirations come from observing shopping windows, people walking by, going to design fairs, billboards, shopping museums to keep me attuned to the latest design trends.

I have experience in managing product lines and their graphic development ensuring that all artwork, concepts and development are cohesive from start to finish.

I work closely with clients who expect innovative, youthful and creative products to their costumers. My process involves thorough research, testing, doodling, and even photocopying. Ocassonally a collage can spark new ideas for product lines.

My primary focus is on creating products for youth, adolescents, and children. Collaborating with licenses such as Warner Bros, Disney, Paramount and Universal has given me a deep understanding of communication platforms and transmedia for young audiences.